Social Media Marketing Professional

Requirements

Skills Requirements:

·       Social media strategy development customized todifferent platforms to maximize engagement, visibility, and conversions.

·       Social media calendar management and executionto ensure consistent, strategic, and high-impact content distribution.

·       Social media content writing with a strongstorytelling approach to drive audience engagement and thought leadership.

·       Affiliate and influencer marketing execution,including identifying, onboarding, and managing influencer collaborations toboost reach and credibility.

·       Paid social media advertising expertise in PPCcampaigns, social media ads, and performance-driven targeting to maximize ROI.

·       Deep understanding of social media algorithms,trends, and engagement tactics across LinkedIn, Twitter, Instagram, YouTube,and emerging platforms.

·       AI-powered social media optimization byleveraging AI tools for strategy development, content creation, and campaignexecution.

·       Data analysis and performance tracking tocontinuously optimize content strategies, engagement metrics, and conversionrates.

·       Go-to-market alignment with Marketing and InsideSales teams, ensuring seamless integration of social campaigns with ABMstrategies.

·       Community management and audience engagement tofoster brand interactions, advocacy, and organic growth.

Key Responsibilities:

·       Develop and implement a comprehensive socialmedia strategy to drive brand awareness, thought leadership, and demandgeneration.

·       Own and execute the social media contentcalendar, ensuring alignment with broader marketing and content strategies.

·       Create compelling social-first content,including posts, videos, stories, and interactive formats tailored to differentplatforms.

·       Collaborate with affiliates, influencers, andbrand advocates to enhance visibility and credibility in the IT/ITeS industry.

·       Plan, execute, and optimize paid social mediacampaigns, ensuring measurable outcomes in brand reach and lead generation.

·       Stay ahead of social media trends, platformupdates, and algorithm changes to continuously refine engagement strategies.

·       Leverage AI tools to enhance content creation,trend analysis, and audience targeting for social media campaigns.

·       Monitor and analyze social media KPIs(engagement, reach, conversions, sentiment analysis) and adjust strategiesbased on data insights.

·       Align closely with the Marketing and InsideSales teams to ensure social media efforts contribute to pipeline accelerationand ABM campaigns.

·       Continuously test and implement new contentformats, storytelling techniques, and engagement strategies to stay ahead ofthe curve.

Required Skills & Experience:

·       5-7 years of experience in social mediamarketing, content creation, and digital advertising

·       Proven expertise in B2B & B2C social mediastrategies, LinkedIn thought leadership, and organic audience building.

·       Strong experience in social media contentwriting, storytelling, and creative campaign execution.

·       Should have experience in leveraging AI toolsfor content optimization, trend analysis, and strategy execution to enhancesocial media performance.

·       Must be adept at using AI-driven content writingtools to create engaging, platform-specific content at scale.

·       Hands-on experience in influencer marketing,affiliate partnerships, and community engagement.

·       Proficiency in paid social media advertising,PPC campaigns, and performance marketing.

·       Deep understanding of social media algorithms,audience behaviors, and platform-specific engagement tactics.