Product Marketer

Job Description

About HeyGen

At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences. Learn more at www.heygen.com. Visit our Mission and Culture doc here.

Position Overview:

The Product Marketer at HeyGen will be a pivotal member of the marketing team, transforming product updates into cohesive, impactful narratives that drive trust, alignment, and business growth. This role is ideal for a strategic PMM leader with a passion for storytelling, cross-functional collaboration, and crafting solution-based narratives that resonate with our Ideal Customer Profiles (ICPs). The ideal candidate has a proven ability to turn technical features into compelling stories, enabling sales and customer success teams while driving pipeline and retention through integrated go-to-market strategies.

Key Responsibilities:

• Combine weekly feature releases into cohesive monthly, quarterly, and/or annual narratives that align with strategic business goals, including creating engaging customer-facing recaps through videos, blogs, and newsletters.
• Conduct ongoing market research and competitor analysis to inform product positioning, identify trends, and refine messaging strategies, acting as our thought leader and expert.
• Create solution-based product launches for specific ICPs, clearly articulating how features solve their pain points and add value.
• Develop impactful materials such as one-pagers, pitch decks, FAQs, and other enablement assets to support solution-based campaigns.
• Train marketing, sales, and customer success teams on monthly product updates, value propositions, and solution-based narratives to ensure alignment and effective storytelling.
• Collaborate with demand generation, customer marketing, and content teams to amplify monthly campaigns across multiple channels.
• Maintain and continuously update a central repository of enablement assets for easy access and ongoing use by internal teams.

Preferred Qualifications:

• 7+ years of product marketing experience, including experience marketing B2B SaaS products, with a passion for serving customers and creating clear messaging and product positioning
• Exceptional storytelling skills with a track record of crafting compelling narratives across various channels.
• Comfortable with a fast-paced environment, balancing strategic thinking with hands-on execution.
• Technical competence (knowing the technical ins and outs of how their product works).
• Data-driven strategic thinker who thrives at turning quantitative insights into compelling messaging, and can build a plan while operating with urgency in a fast-paced environment
• Strong executive presence with excellent communication skills, who can communicate complex technical details to a non-technical audience
• Proven success in influencing peers and leaders across sales, marketing, and product.
• Team player, able to collaborate with technical, creative, and business experts at all levels of the organization
• Self-starter willing to work in ambiguity, who can shape and define a problem space, navigate competing priorities and multiple projects while meeting deadlines.

Salary Range:

$175,000 – 195,000 annually

Please note that the salary information is a general guideline only. HeyGen considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer. As part of our total rewards package, HeyGen offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.

HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join us at HeyGen and be part of a team that's making visual storytelling accessible to all!