founding GTM

Job Description

what is wordware?

we're building the all-in-one platform for AI development.

here's what that actually means:

the core: a programming language for building just AI

assembly language for the new reasoning unit (LLM) is English, so let’s put it front and centre and incorporate best concepts from software engineering:

• conditional statements
• loops
• function calling functions (aka in fancy language multi-agent communication) — this is more difficult than it seems because of the needed type system (see below)
• type system (especially important for interacting with multimodal LLMs where one output might have to be transformed to be passed on forward to the next step of the flow which might incorporate an LLM which can only interact with specific modalities)
• easy linking with Tools (custom or prebuilt and ready to use: speech-to-text, image generation, ElevenLabs, research and many more

the ide: where the magic happens

like notion met vscode and had a baby. build and test AI flows instantly, see results in real-time, iterate fast.

deployment: choose your flavor

• api mode:
  • plug your AI engine straight into your product
  • forget about prompt management hell
  • focus on features, not infrastructure
• workflow mode:
  • automate your work with triggers and actions
  • start small, scale to entire business processes
  • connect everything - it's an operating system for AI
• wordapps & repository:
  • deploy as public/private web apps
  • share your flows github-style
  • let others fork and build on your work
  • control what people see (from basic UI to full process)

founding GTM @ wordware

tl;dr: we need someone who can turn "building with AI using plain english" into a revenue machine. you'll own the entire go-to-market strategy and execution. if you don't have extensive experience selling technical products and scaling revenue teams, stop reading here.

being real: this is a high-level role. you'll build and own our entire revenue org. we have 350k users and some product-market fit, but turning this into a massive business requires someone who's done it before with technical products.

the actual challenge: we're not just selling software - we're selling the future of how people build with AI. you need to create a revenue engine that can handle everything from self-serve developers to enterprise deals. our customers range from indie hackers to instacart, and you need to make both paths work.

what success looks like:

• deeply understand our product and customers
• build relationships with key customers
• develop initial scalable sales motion (loops, posthog, attio etc)
• establish comprehensive revenue strategy
• build and scale revenue team
• create predictable revenue machine
• scale to $20M+ ARR
• maintain high NPS while growing fast

you're probably:

• someone who's scaled technical sales from $200k to $1M+ ARR
• experienced with both self-serve and enterprise motions
• comfortable selling to both developers and executives
• obsessed with data-driven decision making
• technical enough to understand our product deeply
• ready to build a team from scratch

what you'll own:

• sales part of the go-to-market strategy
• customer success
• revenue operations and processes
• sales enablement and training
• pricing strategy
• customer experience and NPS

real talk:

• sf only - no remote
• you'll build the entire revenue org from scratch
• you need to understand ai/dev tools deeply
• compensation highly competitive (equity + base)
• yes to the crossbow competitions and sauna by the sea

if you've scaled technical sales and want to help define how the world builds with AI, tell me:

1. your best technical sales scaling story
2. how you'd approach our self-serve vs enterprise motion
3. biggest revenue org you've built