Job Description
We’re looking for an experienced content marketer who is ready to take full ownership of our content strategy and execution. As a key player in a rapidly growing Series A startup, you’ll have the unique opportunity to create a massive impact and shape our content from the ground up. You’ll be driving our messaging, optimizing campaigns, and helping us grow exponentially in consumer finance. This is an in-office role (Mumbai, Maharashtra). Your day-to-day responsibilities will include: Own and Execute Content Strategy End-to-End Take full ownership of our content strategy, ensuring it aligns with our overall business goals and drives results across all marketing channels. Create Compelling Content Across Multiple Formats Write and edit content for various marketing and sales assets, including blogs, white papers, product papers, landing pages, website copy, ads, newsletters, and social media posts—ensuring that every piece contributes to our overarching strategy. Drive SEO Success Keep a close eye on potential SEO keywords, implementing strategies that boost our rankings and organic traffic, helping us capture the attention of our target audience. Lead Community Engagement Take charge of our community efforts, from content planning to leading our newsletter and social media channels. Your goal will be to engage and nurture our audience, creating a loyal, informed community. Run and Optimize Campaigns Manage A/B testing for ads, email copies, and landing pages, and optimize campaigns based on data-driven insights to ensure the best results. Collaborate with Sales and Customer Success Work closely with sales and customer success teams to deeply understand customer pain points and journeys. Meet with customers, watch their recordings, or gather feedback to ensure our content speaks to their needs. Monitor Competitors and Industry Trends Stay ahead of the competition by monitoring their content strategies and staying up to date on the latest consumer finance industry trends. Use this knowledge to refine and improve our own strategy. Leverage the Founder’s Brand for Thought Leadership Help drive key pieces of our content strategy by leveraging our founder’s brand as a thought leadership channel, sharing insights that elevate Prodigal’s authority in the market. Measure and Optimize Content Performance Track content performance metrics closely and use this data to continuously improve and optimize our content strategy, ensuring we’re always delivering value and driving growth.
Prodigal is the pioneer of consumer finance intelligence. We use artificial intelligence to illuminate conversations in loan servicing, collections, auto finance, banking, healthcare RCM, and more. Our solutions turn analysis into action with real-time agent assistance, automated notes, and quality assurance. Nearly one in five U.S. borrowers has engaged with Prodigal over 300 million conversations, and we won’t rest until every player in the loan lifecycle experiences the relief of better communication, context, and clarity.
