In this role, you will own Encord’s ‘always-on’ motion. You will own brand awareness and core website traffic metrics and will lead the strategy and execution of our core marketing campaigns. Your responsibilities will include:
- Overseeing the creation and execution of targeted marketing campaigns across various channels, including digital (SEO/SEM, paid advertising), content, social media, email marketing, and webinars, to drive brand awareness and pipeline generation.
- Managing Encord’s content roadmap and working with external writers to ensure the regular production of high-quality blog content.
- Track and analyze campaign performance, identify trends, measure ROI, and optimize marketing efforts for continuous improvement.
- Monitoring the performance and continuously optimizing the campaigns based on a data-driven approach and learnings from multiple A/B tests.
- Owning the ‘core’ Encord website and developing new and updated landing pages.About You
- You have 3+ years of experience in a growth or marketing role in B2B SaaS.
- You are have experience owning and managing events.
- You have a proven track record of improving conversion rates.
- You are data-driven and obsessed with optimizing owned metrics.
- You are highly organized and structured in your work.
- You are laser-focused on contributing to pipeline and revenue metrics and engaging relevant audiences.If you don’t meet all of the requirements listed here, we still encourage you to apply. No job description is perfect, and we might find an even more suitable opportunity that matches your skills and experience.
