Job Description
The Outreach Specialist is responsible for conducting outbound cold outreach to generate new leads, engaging potential partners, building strong relationships with them, communicating the value of Skylum’s products, and ensuring they become affiliate partners of Skylum. This role is key to driving growth and expanding the company’s market reach. Additionally, you will work closely with lead generation contractors and provide regular reports on the effectiveness of outreach activities to management.
Requirements:
1+ years of proven experience in sales/outreach activities.Experienced user of CRM and Partner Management Platform, mass mail software, MS Office, Google Sheets, Docs, etc.Experience with SEO tools (e.g., Ahrefs, SE Ranking, SimilarWeb);Prior experience working with influencers and affiliates.Strong email communication, negotiation, and sales skillsStrong analytical, research, and problem-solving skillsResults-focused organizational and planning skillsAdvanced English, and knowledge of additional languages (German, French, Spanish) would be a plus — be ready to have a call with potential partners;Interest in the photo industry and familiarity with photo and AI technologies would be a plusAbility to be proactive, hard-working and responsible.
Responsibilities:
Outbound communication:
Launch cold email campaigns, communicate with potential partners, and negotiate terms of cooperation.Convert leads into registered partners.Monitor and evaluate the effectiveness of outreach activities and provide regular reports.Share feedback on what’s working and what’s not working, lead the changes, suggest ideas for campaigns, help craft templates, and develop campaign strategies.Achieve or exceed monthly and quarterly targets for lead generation, qualification, and partner registrations.
Lead Nurturing
Develop and maintain a consistent follow-up process to ensure leads are effectively nurtured and converted into partners.
Outbound Lead Generation and Qualification
Cooperate with contractors and lead generators, and search for new ones to increase the number of leads in the affiliate marketing funnelValidate prospectsResearch the market and identify potential target customers (ICPs).Work closely with the marketing team to develop and implement lead-generation strategies
CRM Management:
Work with prospects in the CRM system, structure the documentation
Skylum is a global imaging technology company focused on creating photo-processing solutions that make it easier for creative people to get things done. It replaces the traditional tool-oriented workflow of photo editing with an intuitive and enjoyable AI-assisted process. Its Luminar AI unleashes creativity through Artificial Intelligence, helping customers realise their vision by focusing on the end result — instead of how to get there. The software does the hard work while being flexible enough to allow for individual creativity.