WHOOP is seeking a Product Marketing Specialist – Apparel & Accessories to support the development, launch, and growth of our apparel and accessories range. This role will work cross-functionally with our marketing, design, and e-commerce teams to execute go-to-market plans, coordinate product storytelling, and ensure a seamless experience for WHOOP members.
RESPONSIBILITIES:
- Create product briefs, ensuring they align with consumer insights, market trends, and brand positioning.
- Assist in coordinating product launches, tracking timelines, deliverables, and cross-functional alignment.
- Work closely with channel managers and creative teams to develop compelling product storytelling across digital platforms, including website, email, and social media.
- Support the planning and execution of go-to-market strategies for Apparel & Accessories.
- Create and maintain all product-related decks, copy, and marketing materials to ensure accuracy and consistent representation of Apparel & Accessories.
- Conduct market and consumer research, analyzing industry trends and competitor offerings to help inform product and marketing decisions.
- Prepare product presentations for internal stakeholders, leadership, and external partners.
QUALIFICATIONS:
- Bachelor’s degree in Marketing, Business, Merchandising, or a related field.
- 4+ years of experience in product marketing, merchandising, or a related field.
- Strong organizational skills with the ability to manage multiple projects and deadlines.
- Detail-oriented with excellent written and verbal communication skills.
- Passion for fitness, wellness, and performance-driven brands is a plus.
